Luma Wear

Art direction and visual tone for a slow fashion label in Istanbul.

Works / Luma Wear

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(Clıent)

Luma

(Year)

2024

(Servıces)

Fashion

(Duration)

3 months

A person in a dark green shirt and beige pants sits on a wooden table, with sunlight streaming through white curtains, creating a warm and relaxed atmosphere in the room.

PRODUCT DESCRIPTION

For Luma Wear, we developed a refined art direction and visual tone that embodies the brand’s slow fashion philosophy. Soft, muted palettes and natural lighting were chosen to convey warmth, authenticity, and timeless style. The visuals were designed to align with Luma Wear’s commitment to sustainable production, highlighting both the craftsmanship of each piece and the narrative behind the brand.

CREDITS

Elif Kaya

Creative Direction

Muse

Art Direction

Zeynep Karaca

Styling

Mert Yıldırım

Photography

A person is standing against a neutral background wearing a white short-sleeve shirt and black trousers, holding a black handbag in their left hand.

A person with a close-cropped, platinum blonde hairstyle is facing away from the camera, wearing a dark denim shirt against a neutral background.

The final result is a distinctive visual identity that supports Luma Wear’s ethos, resonating with an audience that values intentional design and mindful consumption.