Kazdaglari Retreat

Natural textures and grounded aesthetics for a boutique wellness brand.

Works / Kazdaglari Retreat

Works / Kazdaglari Retreat

WANT TO REACH OUT

WANT TO REACH OUT

(Clıent)

Selin Arslan

(Year)

2025

(Servıces)

Brand

(Duration)

6 months

A woman with long dark hair smiles, holding a small amber skincare serum bottle with a dropper, against a soft beige background.
A woman with long dark hair smiles, holding a small amber skincare serum bottle with a dropper, against a soft beige background.

PRODUCT DESCRIPTION

Kazdağları Retreat’s visual identity draws from the serene landscapes and organic materials of its surroundings. Natural textures, earthy tones, and a grounded typographic system work together to evoke a sense of calm and authenticity. The branding was designed to seamlessly integrate across print collateral, signage, and digital platforms, ensuring a consistent and immersive brand experience for guests seeking wellness and reconnection with nature.

CREDITS

Muse

Art direction

Ali Corak

Brand

Deniz Kaya

Web Development

Mert Kılıç

Photography

A brown, square package with a minimalist label sits on a light gray surface, featuring clear text and a cylindrical metal opening at the top right.
A brown, square package with a minimalist label sits on a light gray surface, featuring clear text and a cylindrical metal opening at the top right.
A person with clear skin holds a small transparent bottle labeled "Pure Solution Essence," showcasing skincare and beauty.
A person with clear skin holds a small transparent bottle labeled "Pure Solution Essence," showcasing skincare and beauty.

Rooted in the beauty of its environment, this identity brings the peaceful spirit of Kazdağları Retreat to life—welcoming visitors into a world of balance, simplicity, and renewal.

Muse created a brand that feels like a deep breath honest, minimal, and rooted in place.

Elif Tan

Founder,

Sarnic House

Have something in mind? Lets shape it together.

Have something in mind? Lets shape it together.

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