Kazdaglari Retreat
Natural textures and grounded aesthetics for a boutique wellness brand.
(Clıent)
Selin Arslan
(Year)
2025
(Servıces)
Brand
(Duration)
6 months
PRODUCT DESCRIPTION
Kazdağları Retreat’s visual identity draws from the serene landscapes and organic materials of its surroundings. Natural textures, earthy tones, and a grounded typographic system work together to evoke a sense of calm and authenticity. The branding was designed to seamlessly integrate across print collateral, signage, and digital platforms, ensuring a consistent and immersive brand experience for guests seeking wellness and reconnection with nature.
CREDITS
Muse
Art direction
Ali Corak
Brand
Deniz Kaya
Web Development
Mert Kılıç
Photography
Rooted in the beauty of its environment, this identity brings the peaceful spirit of Kazdağları Retreat to life—welcoming visitors into a world of balance, simplicity, and renewal.
Muse created a brand that feels like a deep breath — honest, minimal, and rooted in place.
Elif Tan
Founder,
Sarnic House